YouTube to offer online movie rentals with Sundance titles

The world's most popular video website is getting into the pay-per-view business.

Google Inc.'s YouTube announced today that it will make a total of five movies from the 2010 and 2009 Sundance film festivals available for online rental. It's the first time that YouTube has given content providers the option to provide video for a fee, rather than streaming it for free with advertising.

The Sundance movies are just a prologue for a much more ambitious pay-per-view venture, said people familiar with YouTube's plans who spoke on condition of anonymity because they weren't authorized to discuss confidential business plans.

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