YouTube studios pop up to create more content for the web

The film set was professional, even if the actors kept messing up the scene by laughing at the star, who was flailing in front of a green screen, pretending to be eaten alive.

“We need it clean,” the sound man shouted. They shot it yet again, the actors holding back their hysterics until the cameras were off.

The scene, an episode of a sketch comedy show called “AsKassem,” was destined not for theaters or TV, but for YouTube. But with the green screen, film crew, actors and expensive cameras and lights, it went far beyond the typical one-man YouTube videos filmed in a basement with a webcam.

It was produced by Maker Studios, one of several production houses that have sprung up to help create and distribute videos for the Web. Financed by venture capitalists and grants from Google’s YouTube, these studios are trying to play the same role for the online video service that United Artists did almost a century ago for movies or MTV did for television in the 1980s.


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