YouTube Quietly Begins Renting Movies

Google knows it needs to compete with Apple, Amazon, and Netflix on content. That's why they're digitizing libraries. But considering Google also owns the world's largest streaming video site, they've stayed remarkably quiet while Amazon, Apple, Netflix, and Hulu have begun to figure out how to make boatloads of money off video content. Google's plans with this aren't clear at all, but they're definitely dipping a toe into the water of media content. And, going by this photo (taken by our own Tyler Gray on the streets of New York City), their promotion may consist entirely of one popcorn cart and a few T-shirts.

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