Google Inc.'s YouTube dramatically expanded its movie rental service with the addition of 3,000 titles from major Hollywood studios, positioning the dominant online video service to capitalize on the growing number of Internet-connected televisions and portable devices.
YouTube head Salar Kamangar notified the site's estimated 105 million U.S. users via a blog post Monday that they would be able to watch "full-length blockbuster films," read reviews and catch behind-the-scenes videos on the site. Three studios — Sony Pictures Entertainment, Warner Bros. and Universal Pictures — as well as independents, including Lionsgate Films, will offer their movies on YouTube the same day they are available on other on-demand services. Prices for new releases start at $3.99.
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