Your Chance to Finish a Movie Microsoft Started

 

Calling all would-be Judd Apatows, Martin Scorseses and Coen brothers. Your cinematic ambitions may be supported by an unlikely patron, based not in Hollywood but more than a thousand miles to the north in Redmond, Wash.

That geographic clue gives away the sponsor: the Microsoft Corporation, which is underwriting an online movie-making contest in an effort to stimulate sales and burnish the reputation of its Windows Vista operating system. The product has met with mixed reviews since its introduction last year.

The contest is another example of the popular marketing trend known as user-generated content. It is intended to promote the higher-end version of Vista — Windows Vista Ultimate — among videophiles, early adopters of technology and filmmakers.

The contest, which is to begin on Thursday, is called the Ultimate Video Relay and has its own Web site (ultimatevideorelay.com), a spinoff of the Windows Vista Ultimate Web site (ultimatepc.com).

(New York Times)


Filmmaking, Internet TV, Web Video


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