Why do movie sales not translate into comic book sales?

G.I. Joe: The Rise of Cobra just completed its second week. According to Box Office Mojo, it dropped to second place in ticket receipts and dropped almost 60% in sales from its first weekend. The Rise of Cobra is ostensibly based on the toy line created by Hasbro. But most older comic book fans know that the toy line and the Marvel comic book were essentially created together, and characters created for one medium crossed over to the other.

So it might be a good time to re-assess how movies based on comic books impact the sales of the comic books they were based on.

In short, they don’t.

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Comics, Commentary


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