Why Apple should launch iTunes movie rentals now


Ever since Apple allowed users to download movies on iTunes, the world waited with baited breath to see if the company would launch a movie rental service. Unfortunately, those people are still waiting.

But with a renewed sense of importance towards getting movies through iTunes into your hands, Apple may finally pull the trigger and create a full-fledged movie rental business.

Even better, Piper Jaffray analyst Gene Munster believes that launch could happen at Macworld. As Munster points out, his team expects Apple to announce new partnerships with at least one more movie studio and this may be followed by the immediate availability of a movie rental service.

If that's not enough to whet the appetite of Apple fanatics all over the world, Munster also believes the Apple TV will play a key role in the launch.

(Source: CNet)

Film Business, Internet TV

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