Watching Movies Online: Not Ready For Primetime

Only a handful of consumers have connected their TV sets to the Internet so that they can download or stream movies onto them, according to Npd Research. The researchers found that 75 percent of U.S. consumers do not download or stream movies or TV shows at all. Of those who do, 15 percent do so via their personal computers; 6 percent connect via a video-game player; 4 percent, via a smartphone; and just 2 percent do so via a Blu-ray Disc player or a device like Apple TV or Roku. “What we learned in our research is that while some people already experience the world in a connected way, most do not,” said Npd entertainment analyst Russ Crupnick.


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