Warner Bros launches “made-to-order” DVD service

 

Warner Bros on Monday became the first studio to open its film vault to "made-to-order" DVDs, as it sought new revenues in a slumping DVD market by making it possible for fans to buy decades-old films.

Warner Bros, owned by Time Warner Inc, made an initial batch of 150 titles available for purchase online at www.WarnerArchive.com , including 1943 comedy-romance "Mr. Lucky" starring Cary Grant and the 1962 release "All Fall Down" with Warren Beatty and Eva Marie Saint.

Sales are not expected to approach those of new releases on DVD, but the service gives Warner Bros another way to make money from a film archive it already exploits by selling titles for broadcast in the United States and internationally.

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DVD, Film Business, Hollywood, Internet TV


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