Universal to make Barbie movie

Universal Pictures has added Barbie to its star stable. 

 

The studio has made a deal with Mattel to build a live action film around its signature toy line. Studios are placing a premium on building films around well-known concepts. Universal brass feels it has landed the queen of globally branded toy figures.  

Laurence Mark will produce.

 

According to Mattel, the 50-year old Barbie has 99% worldwide brand awareness, is the number one girls property in the toy industry, the top doll property in the U.S. and the number one worldwide property in the traditional toy industry.

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Hollywood, In-Development


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