Following staunch opposition from theater owners, Universal Pictures has abandoned its controversial plan to make the movie “Tower Heist” available to consumers via video on demand just three weeks after it opens in theaters.
"Universal Pictures today announced that in response to a request from theater owners, it has decided to delay its planned premium home video on demand (PVOD) experiment,'' the studio said in a statement Wednesday. "Universal continues to believe that the theater experience and a PVOD window are business models that can coincide and thrive and we look forward to working with our partners in exhibition to find a way to experiment in this area in the future."
Universal did not say when it would attempt to launch another similar VOD release.
Universal recently said it would make “Tower Heist,“ which opens in theaters Nov. 4, available to about 500,000 cable subscribers of Universal's corporate parent, Comcast Corp., in two markets, Atlanta and Portland, Ore., for $59.99 via video-on-demand.
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