http://behindthescenestv.net/tv/is-american-idol-past-its-peak/ Unlocking The Art and Business Behind the Movies and TV Fri, 30 Jul 2010 05:40:26 +0000 http://wordpress.org/?v=2.6.5 http://behindthescenestv.net/tv/is-american-idol-past-its-peak/#comment-1475 mxb95 Wed, 07 May 2008 08:46:38 +0000 http://behindthescenestv.net/tv/is-american-idol-past-its-peak/#comment-1475 By their very nature, programs like "American Idol", which ride the perception of hipness to success, have a limited shelf life. As time passes and the sense of hipness fades, viewership amongst the young (and overall) is bound to fade, and the remaining audience will skew older. Recall, for example, that "Who Wants to be a Millionaire" suffered the same fate several years ago. Eventually, "Idol's" costs will outweigh its ratings (and, thus, its potential advertising revenue), and it, like its predecessors, will pass into pop culture history. In the world of disposable entertainment, this is the first law of nature. By their very nature, programs like “American Idol”, which ride the perception of hipness to success, have a limited shelf life. As time passes and the sense of hipness fades, viewership amongst the young (and overall) is bound to fade, and the remaining audience will skew older. Recall, for example, that “Who Wants to be a Millionaire” suffered the same fate several years ago. Eventually, “Idol’s” costs will outweigh its ratings (and, thus, its potential advertising revenue), and it, like its predecessors, will pass into pop culture history. In the world of disposable entertainment, this is the first law of nature.

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