The history of product placement in science fiction

 

Science fiction is all about showing us new and startling worlds — and it doesn't hurt to sell a few widgets along the way. Like Eureka, which recently proved that you can save the world using Degree antiperspirant. Or the Sarah Connor Chronicles, which showed on Monday that a certain brand of car is the official vehicle of the anti-robot resistance. Product placement has been a part of science fiction for decades, but it's grown as the genre has become big business. Here's our history of the phenomenon since the beginning.

Science fiction helped to invent product placement, with Steven Spielberg's shoehorning of Reese's Pieces into E.T., making them the official candy of penis-fingered growly alien visitors. But that wasn't actually the first instance of product placement in the genre.

(IO9)

 


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