The guys who write movie taglines

For Hollywood writer Jason Byers, the 1998 movie Armageddon was his first big break. But he didn’t write the screenplay or contribute any dialogue. It was the taglines he wrote for the movie’s advertisements that established his career.  Byers, now 35, struck gold with five one-liners for the film’s ads, including “It’s time to kick some asteroid.” Ever since, he has been one of the most-sought-after movie tagline writers in Hollywood. 


Film Business, Hollywood

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