The case for racy movie ads

 

Print ads for the new thriller Hitman show more of co-star Olga Kurylenko than you might expect. In one poster she's wearing a sheer, red-tinted hanky masquerading as a dress. If you're lewd enough to look between her legs, you'll see the curve of her right buttock and a small genital bulge. The Explainer's no prude, but Kurylenko's skimpy attire got her wondering: Who's supposed to keep movie posters family-friendly?

The Motion Picture Association of America. Any producer who submits a film for rating must tender all publicity materials—including posters, still photographs, and trailers—to the MPAA's advertising administration. Technically, producers can forgo the MPAA system, accept a "not rated" label, and print salacious ads from noon till night. But major theater chains rarely exhibit unrated flicks, so renegades stand to lose a whole lot of cash.

(Source: Slate)


Film Business, Hollywood


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