Sundance is a buyer’s market

Two years ago, filmmakers would roll into the Sundance Film Festival confident that buyers would be willing to shell out $5 million to acquire their arty works, complete with a promise of a theatrical release.

A lot has changed since then. The economy cratered, and dozens of independent films --including Sundance alumni "Hamlet 2" and "The Wackness" -- tanked. It was inevitable that this year's festival would be soft.

While a surprisingly large number of new works have sold at Sundance so far, the top sales prices have been dramatically lower than the largest transactions at recent gatherings. And several movies will first play not in theaters but on pay-per-view television or premium cable channels.

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Film Business, Film Festival


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