Summer attraction: Hollywood’s $1 billion movie marketing blitz

You know times are getting tough in the movie business when an entourage of studio executives, instead of flying by private jet to Sacramento to attend a screening, is forced to ride-share to Chatsworth. 

Universal Pictures, clamping down on costs, moved a test screening of its recent sequel "Fast & Furious" to the Los Angeles suburb to save money on ferrying the executives and filmmakers out of town. Along with hosting fewer lavish premiere parties, curtailing newspaper advertisements and restricting the number of agencies that produce trailers, Hollywood studios are struggling to get a grip on the movie industry's equivalent of the earmark: marketing budgets. 

READ ARTICLE AT CHICAGO TRIBUNE 


Film Business, Hollywood


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