Studios struggle to rein in movie marketing costs

You know times are getting tough in the movie business when an entourage of studio executives, instead of flying by private jet to Sacramento to attend a screening, is forced to ride-share -- to Chatsworth.

Universal Pictures, clamping down on costs, moved a test screening of its recent sequel "Fast & Furious" to the Los Angeles suburb from the state capital to save money on ferrying the executives and filmmakers out of town. Along with hosting fewer lavish premiere parties, curtailing newspaper advertisements and restricting the number of agencies that produce trailers, the Hollywood studios are struggling to get a grip on the movie industry's equivalent of the pork barrel earmark: marketing budgets.

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Film Business, Hollywood


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