Studios on the campaign trail for Oscars gold

In an election campaign where candidates are barred from directly lobbying voters, the race for the Oscars best picture prize is a high-stakes test of marketing savvy and financial muscle.

Millions of dollars are spent by studios every year as they press their claims for their nominees, splashing out small fortunes on full-page advertisements, glossy brochures and promotional DVDs.

But the armies of publicists deployed to drum up support from the 5,829 voters who decide the winners of the Academy Awards must adhere to guidelines designed to prevent even the faintest whiff of corruption.

(Source: AFP)

Awards, Film Business

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