Studios look to summer tentpoles


Hollywood is whistling past the boxoffice graveyard.

Year to date, industry grosses are off 3% from the same portion of 2007, with misfiring films from an array of genres littering the landscape. The spring tally is off a big 19% so far in Nielsen EDI data, and eight of the past nine weekends underperformed the same frames from a year earlier.

Yet much of the industry reaction amounts to a collective "What, me worry?" with execs shrugging off the slack period as a simple cyclical downturn.

(Hollywood Reporter)

Film Business, Hollywood, Summer 2008

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