Studios form digital-download “ecosystem”

Hollywood is challenging the hegemony of Apple in digital distribution.

A consortium of major studios -- excluding key Apple ally Walt Disney Co. -- is teaming up with leading retailers and consumer-electronics firms to essentially transform the paid download into an experience akin to buying a DVD. The goal is letting video purchased at any outlet be played on any device worldwide.

Known as the Digital Entertainment Content Ecosystem (DECE), the consortium brings togetherWarner Bros. Entertainment, Fox Entertainment GroupNBC UniversalSonyParamount Pictures and Comcast Corp. with retailer Best Buy along with tech giants MicrosoftHewlett-Packard, Cisco, Philips, Toshiba and Verisign. Each company has an invested an unspecified sum in the endeavor

(Yahoo News)


Film Business, Hollywood, Web Video


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