Studios comfortable quoting internet bloggers for movie blurbs

As Hollywood’s blockbuster season kicks into overdrive, with big-budget pictures like “Transformers” and “G-Force” lumbering into multiplexes weekend after weekend, bet on one thing: regardless of the truth, it’s going to be a “Riveting! Explosive! Non! Stop! Thrill ride!”]

The critic’s quote is perhaps the hoariest tool in the movie marketer’s arsenal. Studios have long used blurbs from reviews to sell films, sometimes taking comments out of context, punctuating them to within an inch of their lives and splashing them across newspaper and television ads.]


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