Startups blend social media, movies

Streaming movies might not yet have the equivalent of a theater experience, with roaring crowds crunching on popcorn, but they are getting more social.

Hollywood studios have increasingly looked to social media and Facebook, in particular, as a distribution platform. The early inroads have been experimental, but turning social media users into audiences is a bright new hope for a Hollywood looking to counter sagging DVDsales.

On Tuesday, the social streaming startup flickme will launch a library of more than 1,000 movies for rent or purchase with Facebook and Twitter integration. It already has some notable backers: Sony Pictures and Warner Bros. are participating and noted venture capital firm Sequoia Capital has provided funding.

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