Sony’s first foray into Bollywood flops

 

Hollywood’s first big foray into Bollywood has received a bruising reception in India with websites that track box-office sales branding it a flop.

Sony Pictures’ co-production of locally made feature film Saawariya premiered in direct competition with locally produced Om Shanti Om, which stars the actor dubbed the “King” of Bollywood, Shah Rukh Khan, and is on track to become one of India’s biggest blockbusters.

“I hope it will function as a wake-up call to investors in Hollywood,” said Mahesh Bhatt, a Mumbai-based producer and director. “You may have your marketing network, you may have your inexhaustible financial resources, but you need to get a sense of the palate of the Bollywood consumer.”

The battle between Saawariya and Om Shanti Om comes as international investors are increasingly looking for a share of India’s movie industry, the world’s most prolific with more than 1,000 releases a year.

(Source: Financial Times)


Film Business, International Cinema


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