Should Sony put movies on YouTube?

 

Last week we heard that Disney was licensing short-form content to YouTube. This week, the news has been that Sony is considering licensing long-form movies to YouTube.

 The CNET article I link to above is one of the better explanations I’ve ever read of the difficult dance between studios and Web portals on what content should be licensed online and how it should be done. But it mostly discusses what’s in it for YouTube. CNET is an Internet-oriented publication so I understand that writers there may not consider – or care – what’s in it for Hollywood.

 But what is in it for Hollywood?

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