San Francisco startup Flixter.com lets movie fans become critics

 

Diana Noble, a 32-year-old insurance underwriter and self-described movie freak from Cleveland, joined Flixster.com to make friends with other movie buffs.

That's where Nick Montalbano, a 37-year-old Ford salesman and fellow horror film fan from Toledo, fell for her while reading her reviews of such classics as "House of 1,000 Corpses." Less than a year later, he proposed on bended knee during a preview for "You Don't Mess With the Zohan."

Such is the special effect Flixster has on its users, who have collectively created 2 billion movie ratings, 100 million reviews and 1 million trivia quizzes on the social networking Web site.

The San Francisco startup sent Noble and Montalbano fleece zip-up sweatshirts with corporate logos as an engagement gift.

Their movie-themed wedding in May will feature an old-fashioned popcorn maker, tables named after such favorites as "Shaun of the Dead" and a cake topped with a clapboard. Noble and Montalbano hope to splatter another cake, for the groomsmen, with enough fake blood to celebrate their love of gore — but not enough to offend her pastor.

"We are definitely a match made in movie heaven," Noble said.

It's unclear whether Flixster will enjoy its own Hollywood ending.

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