Revisiting the success of ‘Blair Witch Project’ 10 years later

The Blair Witch Project landed like a guerrilla invasion force in July 1999, on a feverish tidal wave of ingenious nascent-Internet publicity. It hit multiplexes just in time to obliterate the preening bloat of Jan de Bont’s The Haunting, which cost more than 250 times as much. By the time it came to home video, Dan Meyrick and Eduardo Sanchez’s unassuming, five-figure-budgeted little campfire ditty possessed the greatest cost-to-profit ratio in the medium’s history, a record it still holds.

But why was America, if not a good part of the filmgoing world, seduced by this pro-am goof?

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Classic Movies, Commentary, Filmmaking


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