Revealed: How to make your movie a box office smash

It's the time of year when big-budget films are released in the hope that they become box-office summer blockbusters, so in recent weeks we have witnessed the release of films such as Iron Man and Speed Racer, quickly followed by the long awaited next instalment of the Indiana Jones franchise, and Sex and the City.

 

But which will be hits and which will be turkeys? And what role does the media play in determining a movie's success? Over many months, I and my colleague Rob Simmons have conducted research using data from 527 films to try to pinpoint the factors determining box-office results. We looked at hits, such as Notting Hill and The Sixth Sense, but also at flops such as Glitter.

(The Independent UK)


Classic Movies, Commentary, Film Business, Filmmaking, Hollywood


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