Rating The Super Bowl Commercials

 As always, the real contest at the Super Bowl was among the commercials. (Admittedly, the game, in which the Giant upset the Patriots 17 - 14, was exciting, too.) On Fox, there were some 50 ads, which went for upwards of $2.7 million for each 30-second spot. Based on the preponderance of beer ads, it must be an American truism that you can never be too rich or have too much Bud Light.

There were also a surprising large complement of tech- and Web-site ads, which gives me my excuse for blogging this Super Bowl ad report-card. Dell, Go Daddy, Garmin, Careerbuilder.com, T-Mobile were all represented, albeit in mostly tepid fashion.

In crowded marketplaces, as in life, sometimes the best way to get one's message across is to speak softly. That was the case with the best commercial; admittedly not a huge honor amid such a weak field. Nevertheless, my winner is "Doritos Sing Along," which stepped back from the smart-ass ad agency meme to feature a new singer, one Kina Grannis, doing her song, "Message From Your Heart." There's an interesting back-story here: The ad came out of Doritos' "Crash The Super Bowl Challenge," which Grannis won, along with a contract from Interscope Records.

(Source: Information Week)


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