Profit motivated cigarette placement in movies


Financially lucrative commercial collaborations between tobacco companies and major motion picture studios beginning in the late 1920s are responsible for the smoking imagery so prevalent in "classic" movies, investigators report in the BMJ specialist journal Tobacco Control.

However, nostalgia over smoking scenes in such movies as Casablanca, Now Voyager and Dark Victory is restraining current efforts to modernize movie rating systems to exclude the depiction of smoking from films marketed to youth, co-author Dr. Stanton Glantz, at the University of California, San Francisco, told Reuters Health.

"Smoking in movies is the number one reason kids start to smoke," Glantz noted.



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