Producer Avi Lerner goes to the movies

The way to see movies is in a movie theater with real people. If everyone in Hollywood turned off their plasma TVs and experienced films this way, we could probably be spared 70% of the dreck that gets greenlighted by studio executives woefully out of touch with what stories actually resonate with rank-and-file moviegoers. That's why I've been checking in with producer Avi Lerner every few weeks to get his take on the current summer movies. He's made more than 200 films in the past 20 years, most of them low-low budget action-adventure vehicles, but always with a close eye on what moviegoers want to see.

(LA Times)


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