Only Blockbuster has exclusive content for ‘Bobby’ DVD

Emilio Estevez and Demi Moore in The Weinstein Company's Bobby

In what is working out as a skimpy deal for DVD consumers, Blockbuster is being granted exclusive content for the Bobby DVD from The Weinstein Company through which they have an exclusive deal. What that means for consumers is that they will not see a special feature on the DVD sold and rented outside of Blockbuster. The special feature in question is a 20-minute feature "The Life & Times of Robert F. Kennedy”, and recounts the life and times of the late senator. Blockbuster has signed an exclusive deal with The Weinstein Company to release their pictures in order to carve out a niche opportunity in the competitive DVD market where Netflix and others have eroded Blockbuster’s popularity.

Does that mean when Grindhouse is released there will be more special features on the Blockbuster Grindhouse DVDs than the rest? It surely won’t make me run out and rent the DVD from Blockbuster when it’s just a couple more special features. This exclusive partnership is a 4 year thing and we’ll see how this pans out in the long run.

DVD, New Movies

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