U.S. consumers spent $385 million buying and renting movies via the Internet in 2010 --up 38% from the year before -- surpassing for the first time the amount paid for online television shows.
According to research from IHS Screen Digest, the market for Internet television episode rentals and purchases last year was $366 million. In 2009, spending on online movies and TV was $280 million and $295 million, respectively.
The shift reflects the growing number of ways consumers can access movies through devices such as video game consoles, set-top boxes and the iPad at the same time that Hulu and other free streaming websites make it less appealing to pay to download TV shows.
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