New TV shows sweep in for March

 

Delaying the February sweeps to March probably seemed like a good idea at the time.

Anticipating a huge disruption in viewing when the government-mandated Feb. 17 digital transition deadline arrived, the industry and the Nielsen folks decided to push the winter rating period to March.

That’s why we’re seeing more than a dozen new series this month. With all the promotions and ballyhoo, it feels almost like a new fall season.

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