New troubles at Al Gore’s Current TV

Al Gore, the world's pre-eminent environmentalist, has embarked on his toughest recycling challenge: his own cable channel.

For much of the past year, Current TV has been quietly undergoing an overhaul that will change just about everything but the struggling channel's name. Current declined comment for this story.

It's a revitalization project Gore & Co. embarked on after exhausting a more lucrative possibility: selling the channel. Current's founding partner, Joel Hyatt, spent much of 2009 shopping the network with a price tag that wildly overestimated the company's worth, confirmed sources at several conglomerates. Current even had extensive sale talks as far back as 2007 with Google, where Gore serves as a senior advisor.

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