New “Jackass” movie to debut online

The "Jackass" gang is about to attempt its most audacious stunt yet: online-first movie distribution.

In a radical departure from the traditional movie business model, the prankster sequel "Jackass 2.5" will skip multiplexes entirely, courtesy of Paramount Pictures Digital Entertainment and MTV New Media.

The third outing in the hit franchise will be offered online for free over a two-week span beginning December 19 via Blockbuster and its new online property Movielink at blockbuster.jackassworld.com.

From there, the film will move on to different pay-per-view platforms including iTunes and DVD as part of a light-speed reinvention of the customary distribution-window chain. The domestic release strategy will be replicated internationally early next year, but with different distribution partners.

(Source: Reuters)


Internet TV, New Movies


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