Netflix to pitch more online films to movie studios

Netflix chief content officer Ted Sarandos bypassed Hollywood to jump-start the company's online film-rental business in 2008. Now he has to convince the studios the company is a friend and not a foe.

Chief executive officer Reed Hastings is counting on Sarandos to cut deals with studios giving Netflix rights to show more films online. Sarandos, 45, says he is willing to write big checks and negotiate directly with studios after Netflix earlier went around Walt Disney Co. and Sony to gain access to their titles from the Starz cable channel.

"We have to fight against their fear that we'll destroy the ecosystem," Sarandos, a former video-store clerk, said at a Dec. 16 panel discussion. "We're not destroying anything. We're creating a new opportunity."


Film Business, Hollywood

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