NBC’s Zucker outlines new approach to TV programming

NBC Universal aims to shake up the way it does business, particularly with its pilot development and "upfront" presentations, president and CEO Jeff Zucker said Tuesday.

In his keynote speech at the opening session of the National Association of Television Program Executives' 2008 Conference and Exhibition (NATPE), Zucker said NBC will take more projects straight to series, without pilots; green-light five or six pilots a year; sign fewer development deals; and likely forgo its glitzy May "upfront" presentation in favor of meeting with advertisers one on one.

"We must acknowledge that a significant part of the industry is under pressure and needs to change," Zucker told a packed ballroom at the Mandalay Bay Resort. "We've needed to do this for a few years, but there was no real sense of urgency."

He said factors including the state of the economy and the writers' strike have speeded up the time frame in which NBC is making these changes.

(Source: Reuters)


Film Business, TV, TV Shows


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