NBC to Internet: TV is still king

 

If NBC had to choose a single platform on which to base its business for the next five years, it wouldn’t be the Internet or mobile phones. “Sorry, guys, it would be television,” the president of NBC Universal research said Monday.

That is the conclusion of NBC’s Alan Wurtzel, speaking the Interactive Advertising Bureau’s MIXX Conference & Expo, held in conjunction with Advertising Week 2008 in the home of the “Mad Men,” New York.

The comment led off Wurtzel’s examination of the results of NBC’s “billion-dollar research lab” on cross-media usage: the 2008 Beijing Olympicsheld last month.

When all was said and done, 90% of all consumption of Olympics content came on the television set, he said. And NBC snared 93% of all TV viewing.

(ZD Net)

 


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