Movie trailers go the extra mile

The new trailer released last week for The Social Network, the upcoming David Fincher-directed movie about the founding of Facebook, is an example of pure showmanship. A couple of underwhelming teasers helped introduce audiences to the concept — Fincher would explore the personal behind-the-scenes turmoil that accompanied the site’s launch as a networking tool for college students — but didn’t sell the idea as especially cinematic.

But the full trailer crystallizes the film’s themes nicely, and has generated a wave of Internet buzz. Featuring actual footage from the film but relying heavily on a mood-setting chorale version of Radiohead’s early hit “Creep” (essentially an anthem for social misfits), the trailer finally shows how the film may deal in compelling ways with overarching themes of jealousy, betrayal, insecurity, and online identity.


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