More mainstream movies for Netflix online


Netflix Inc. moved one step closer to delivering on the promise its name implies: providing movies via the Internet.

The Los Gatos company struck a deal with  premium movie service Starz Entertainment that will allow Netflix subscribers to watch such mainstream movies as "Spider-Man 3," "Ratatouille, "No Country for Old Men" and "Superbad" on demand online.

The agreement represents a milestone for Netflix, whose online film offerings have, until this point, been limited to what would be charitably described as "niche" offerings, heavy on sophomoric humor ("National Lampoon's Pledge This!"),  horror ("BloodRayne II: Deliverance") and art-house fare ("My Summer of Love").

That's because the premium cable services -- HBO, Showtime and Starz -- pay big money to lock the rights to distribute Hollywood movies, once they've left theaters and been released on DVD. These contracts keep recent releases off fledgling Internet movie services once they enter this exclusivity period, known as the pay-TV window.

(LA Times)


Film Business, Internet TV

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