‘Mad Men’ and `30 Rock’ win top Emmy Awards


Millions watched "Mad Men" make history on ABC as basic cable's first show to win a best drama award at the 60th annual Primetime Emmy Awards. Way up the tuner on AMC, a tiny sliver of that audience watched the most recent "Mad Men."

Same scenario for "30 Rock," which nabbed four trophies Sunday night, including the NBC show's second consecutive nod for best comedy series. Tina Fey used her moment in the spotlight to beg for more viewers.

Awards, TV

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