Latest trend in matchmaking in India – reality TV for arranged marriages

In a two-minute video clip televised here last month, Amit Daruka, 29, and his doting parents listed the attributes of the ideal bride for him - she must be tall, fair-skinned and respectful of her elders, share Daruka's ethnicity and horoscope, and be ready to work in the family's garment business.


The video also showed Daruka enjoying a meal at home with his parents, praying with his mother, driving his Honda to work and out clubbing with friends. The program's hosts then chatted with the family in the studio and urged interested viewers to send a text message.

Welcome to the latest wrinkle in India's age-old tradition of arranged marriage.



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