Is new media hurting or helping TV?

A conference Tuesday on the future of television turned up differing opinions about whether new-media options were hurting or helping TV ratings.

Several members of TV-heavy traditional media companies, including CBS Corp. and NBC Universal, said full-length Web videos on sites like Hulu and the broadcast networks' own sites were starting to see some real traction with millions of users. They said that it was helping, not hurting, TV use. Yet a forthcoming IBM study, which was presented in part on the first day of the Future of Television conference in lower Manhattan, showed that TV use is declining among a small but growing part of viewers who are watching TV shows on computers and mobile devices.

"It's really now having an effect," said William Serrao, an executive with IBM Global Business Services.

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Hollywood, Internet TV, TV, Web Video


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