iPhone movie apps to help boost DVD and Blu-ray sales

DVD sales tumbled this year as the weak economy and competition from the Internet soured consumers on buying new discs. What's a movie studio to do?

Look to the iPhone to goose sales.

NBC Universal and 20th Century Fox have launched interactive apps that tap into DVD or Blu-ray discs to augment viewing. The apps provide information about the film and stars and connect you with friends to chat about the movie while you watch.

Fox's FoxPop uses the microphone on your iPhone, or your laptop, to "hear" the audio signal from the movie you're watching, then responds with pop-ups about the movie. It also intersects with Facebook and Twitterfor movie chats.


DVD, Film Business

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