Lions Gate to share ad revenue on clips on YouTube
By Behind The Scenes TV on Jul 17, 2008 in Film Business, Internet TV, News, Web Video
Google Inc. said Wednesday that it will partner with filmmaker Lions Gate Entertainment Corp. to share revenue from ads that Google places on YouTube clips from the studio’s movies.
The deal will put advertising on clips uploaded by users and by the studio itself from Lions Gate movies such as the “Saw” horror series and “Dirty Dancing.”
The deal would make Lions Gate the second major moviemaker to try to profit from the popularity of online movie clips.
(Associated Press)
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