Hollywood studio, Google forge new ground on Web
By Behind The Scenes TV on Jul 2, 2008 in Film Business, Internet, New Media
A major Hollywood studio and online search engine Google Inc on unveiled separate moves on Monday to put movie and TV-like content on the Web, highlighting the way in which both see the Internet as critical to reaching customers.
Sony Pictures Entertainment, a unit of Sony Corp, said it plans to make the Will Smith action film “Hancock,” which opens on Wednesday, available online to owners of the Web-connected Sony Bravia TV before the movie goes out on DVD.
(Reuters)
