Hollywood’s new vocabulary
By Behind The Scenes TV on Jan 9, 2009 in Hollywood, Internet TV, Web Video
Hollywood is adding to its marketing vocabulary at a rapid clip. Here are some of the terms describing new concepts and technologies now used in the promotion of movies and TV shows.
ARG (alternate reality game): Players access them via multiple methods – including cell phones, email and websites — to interact with a storyline that’s influenced by their choices. Studios and TV networks have created them for movies and TV shows like ”The Dark Knight” and ”Lost.”
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