Apple Reinvents Film Biz With iTunes Movie Rentals
By Behind The Scenes TV on Jan 17, 2008 in Film Business, Internet TV
Apple is about to turn the movie rentals business on its ear.
The new iTunes movie rentals service, announced Tuesday by Apple CEO Steve Jobs during his Macworld Expo keynote, is powered by deals with all the major film studios and stands to reinvent the way people rent and watch movies, analysts say.
“They really nailed it,” Jupiter Research Vice President and Research Director Michael Gartenberg said of Apple’s move into movie rentals. “This is going to be extremely disruptive, doing for movies what the iTunes music store did for music.”
The new service will let anyone with iTunes or an iPod rent DVD-quality movies with stereo sound for $3 ($4 for new releases). HD movies with 5.1-channel sound cost a dollar more. The “completely reinvented” Apple TV — sporting an upgraded user interface at a lower price — allows viewers to place orders from their couches. Like Amazon Unbox, Apple’s new service allows movies to begin just seconds after an order is placed.1
Gartenberg said he sees Apple’s online movie distribution plan as a likely success due to the ease and flexibility of Apple’s content/hardware ecosystem, as well as Jobs’ ability to strike deals with the movie industry where other manufacturers have failed.
(Source: Wired)
Related posts:
- Apple falls short of 1,000 movie rentals Apple fell far short of its goal of rolling...
- Why Apple should launch iTunes movie rentals now Ever since Apple allowed users to download movies on...
- Apple iTunes and Fox close movie rental deal Apple Inc and Twentieth Century Fox are set to...