Internet hype fuels JJ Abrams movie

The greatest film trailer ever made - that was what Americans saw when they plopped down to watch Transformers over the July 4 weekend. In just under two minutes it blends together the best bits of The Blair Witch Project, Independence Day, Godzilla, Planet Of The Apes and ties them together with the neat bow of post-9/11 anxiety.

So what's the film called? Well, erm, it doesn't have a title yet - instead, it's currently being referred to by multiple studio codenames: Cloverfield, Slusho and 1-18-08 (the film's slated release date). We'll just call it Cloverfield for convenience's sake.

(Source: Guardian UK)

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